Performance of Pakistan dairy development company (pddc):


Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award

Spring 2020

Project Type

MBA Executive Research Project

Access Type

Restricted Access


Farming | Dairy sector, Economy

Executive Summary

This research paper covers an in depth analysis of the performance of Pakistan Dairy Development company in the six districts of Sindh as to see how much it has been successful in increasing the entrepreneurial ability of farmers by enhancing productivity, profitability and by decreasing expenditure. The study tries to identify bottlenecks being faced by the company in the way of its development. This may include the dearth of entrepreneurial class among the farmers or dry down of funds available to the company after passage of 18th amendments from the parliament or the failure of the company to reach smallf farmers. Methodology: The exploratory research has been carried out with the help of primary data in form of interviews and questionnaires with the employees of Pakistan Dairy Development Company and the farmers selected by the PDDC in six districts of Sindh.

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