Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award


Project Type

MBA Executive Research Project

Access Type

Restricted Access

Executive Summary

Pakistan has one of the fastest growing cellular networks in the world. The reason for this rapid growth is the acceptance of cell phones and mobile equipment as a social necessity and the quick acceptability of technology in Pakistan. Although Pakistan is not regarded in the forefronts of technology research and development but it is a nation of technology users and the nation has been quick to accept new products and services. The aim of this project is to do a survey to check the acceptability of 3G services in consumers and to evaluate whether the consumers demand 3G cellular network in Pakistan and most important to see if they are willing to pay at extra in their monthly billing for 3G services. The current growth in mobile phone sets and high sales of SIM cards of all cellular network providers given evidence that Pakistan has got high potential for this industry.



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