Title

Road map for IBA 2.0:

Author

Ali Merchant

Degree

Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award

Spring 2020

Project Type

MBA Executive Research Project

Access Type

Restricted Access

Keywords

Planning, Technologies, Virtual learning

Executive Summary

This project studies e-learning and its development in the context of IBA being able to augment its current product offering. There are 3 parts to this report that analyze this innovation in different contexts: First, the context of IBA's existing organization and the practical innovation that e-learning can offer to build upon its existing program offering through its introduction at school. Second, it delves into e-learning Third, it offers robust recommendations and brief discussion and plan on marketing the same. The project ends with a practical marketing plan that can be executed as per the recommendation of the board for considerations fro this mode of learning. Program: EMBA Photocopying is prohibited. To be used within library premises Methodology: It includes the qualitative and quantitative research method. Two survey questionnaire were designed using surveymonkey. Approximately 125 individuals were scoped out and emailed through personal and professional contacts, including participants from the executive-MBA program.

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