Title

Market study for predicting success of REITs in the capital markets of Pakistan

Degree

Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award

Spring 2020

Project Type

MBA Executive Research Project

Access Type

Restricted Access

Keywords

Marketing, Investment, Estate developers

Executive Summary

This project aims to predict the success of a new product; Real Estate Investment Trust 'REIT' in the capital markets of Pakistan by gauging the investment perception associated with investing in REITs and studying the present regulatory framework promulgated by Securities & Exchange Commission of Pakistan for this financial product.The results of this research have shown that general public would be interested in investing in REIT via the stock market since majority of surveyed believed in growth of real state market and appreciation in real state price in future. Program: EMBA Photocopying is prohibited. To be used within library premises Methodology: The type of this research is quantitative. Both primary and secondary aspects are present in this research. Secondary data is obtained from Arif Habib REIT Management Limited, Securities & Exchange Commission of Pakistan and internet; whereas primary data is obtained from an online survey and discussions with CEO and management of Arif Habib REIT Management Limited and CEO of AKD REIT Management Limited. The online survey is also conducted using google documents.

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