Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award


Project Type

MBA Executive Research Project

Access Type

Restricted Access

Executive Summary

Findings of this research will enable OOPL to come up with the right product & address consumer needs in an effective manner. This study will also support in the right positioning of Purile. This survey will guide from each and every angle to develop the right product for a successful future. The objective of the study is to test and compare own products vs. competition and vice versa and to identify the reasons fro likes & dislikes of edible oil & key decision making factor. To be used within library premises Methodology: The information is gathered through screening questionnaire process , survey and interviews were also conducted.



Available for download on Tuesday, December 31, 2030

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