Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
MBA Executive Research Project
Findings of this research will enable OOPL to come up with the right product & address consumer needs in an effective manner. This study will also support in the right positioning of Purile. This survey will guide from each and every angle to develop the right product for a successful future. The objective of the study is to test and compare own products vs. competition and vice versa and to identify the reasons fro likes & dislikes of edible oil & key decision making factor. To be used within library premises Methodology: The information is gathered through screening questionnaire process , survey and interviews were also conducted.
Siddiqui, A. A. (2013). Home placement blind test (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/470
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