Title
Critical analysis of the Shell network & workable plan for its rationalization (improving customer reach)
Degree
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
Spring 2020
Project Type
MBA Executive Research Project
Access Type
Restricted Access
Keywords
Lubricants, Fuel supply -- Shell Pakistan
Executive Summary
The primary target of the research is to propose a plausible solution towards the revaluation and distribution of Shell's fuel stations in the Southern Karachi region. The deliberation would entail a primary level research, which would contribute to the understanding of various strategies which may be deployed in order to produce fruitful result.By implementing the strategy devised from the findings, SPL can be in better position to strengthen its position in trade area with respect to customer reach, network expansion and retaining volumes.
Link to Catalog Record
https://ils.iba.edu.pk/cgi-bin/koha/opac-detail.pl?biblionumber=54991
iRepository Citation
Afzal, S. (2020). Critical analysis of the Shell network & workable plan for its rationalization (improving customer reach) (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/468
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