Critical analysis of the Shell network & workable plan for its rationalization (improving customer reach)


Samreen Afzal


Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award

Spring 2020

Project Type

MBA Executive Research Project

Access Type

Restricted Access


Lubricants, Fuel supply -- Shell Pakistan

Executive Summary

The primary target of the research is to propose a plausible solution towards the revaluation and distribution of Shell's fuel stations in the Southern Karachi region. The deliberation would entail a primary level research, which would contribute to the understanding of various strategies which may be deployed in order to produce fruitful result.By implementing the strategy devised from the findings, SPL can be in better position to strengthen its position in trade area with respect to customer reach, network expansion and retaining volumes.

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