Title

Customer relationship management at HBL [EMBA Project] /

Degree

Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award

Spring 2020

Project Type

MBA Executive Research Project

Access Type

Restricted Access

Keywords

CRM strategy, Key customers

Executive Summary

The research highlights some of the major problems and challenges at HBL for implementing CRM as well as their possible solutions. Program: EMBA Photocopying is prohibited. To be used within library premises The purpose of this research is to gain some exploratory foothold giving qualitative insight into the topic area therefore a detailed qualitative research would not be required. For this purpose of qualitative research a questionnaire was administered to the employees of the organization.

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