Title
Critical review of marketing strategy of Nestle Pakistan Limited
Degree
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
Spring 2020
Project Type
MBA Executive Research Project
Access Type
Restricted Access
Keywords
Milk Industry, Production -- Pakistan, Marketing
Executive Summary
The study includes all the problems faced by the Nestle Pakistan regarding expired products and other complaints which decreases the EBITA . Nestle is a multinational and has a huge backing up of its mother company. it is present in many other categories of food industry which generates a good percentage of the profits that company makes. Program: EMBA Photocopying is prohibited. To be used within library premises Methodology: One to one interview discussing all the key issue being faced, is the method used to gather information.
Link to Catalog Record
https://ils.iba.edu.pk/cgi-bin/koha/opac-detail.pl?biblionumber=55001
iRepository Citation
Manzoor, F. (2020). Critical review of marketing strategy of Nestle Pakistan Limited (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/463
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