Critical review of marketing strategy of Nestle Pakistan Limited
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
MBA Executive Research Project
Milk Industry, Production -- Pakistan, Marketing
The study includes all the problems faced by the Nestle Pakistan regarding expired products and other complaints which decreases the EBITA . Nestle is a multinational and has a huge backing up of its mother company. it is present in many other categories of food industry which generates a good percentage of the profits that company makes. Program: EMBA Photocopying is prohibited. To be used within library premises Methodology: One to one interview discussing all the key issue being faced, is the method used to gather information.
Manzoor, F. (2020). Critical review of marketing strategy of Nestle Pakistan Limited (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/463
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