Critical review of marketing strategy of Nestle Pakistan Limited


Fahad Manzoor


Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award

Spring 2020

Project Type

MBA Executive Research Project

Access Type

Restricted Access


Milk Industry, Production -- Pakistan, Marketing

Executive Summary

The study includes all the problems faced by the Nestle Pakistan regarding expired products and other complaints which decreases the EBITA . Nestle is a multinational and has a huge backing up of its mother company. it is present in many other categories of food industry which generates a good percentage of the profits that company makes. Program: EMBA Photocopying is prohibited. To be used within library premises Methodology: One to one interview discussing all the key issue being faced, is the method used to gather information.

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