Tops juice retail availability audit and feedback :
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
MBA Executive Research Project
Beverages, Food industry
This report investigates the Tops Juice availability in retailers market and to gather retailer's feedback to allow brand management team revamp their strategy as per the conclusion and recommendation made in this report. Program: EMBA Photocopying is prohibited. To be used within library premises. Methodology note: This research project uses primary research technique by visiting retails outlets meeting specific criteria in targeted areas of Karachi. Questionnaires were also gathered and analysed.
Samad, A. (2020). Tops juice retail availability audit and feedback : (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/456
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