Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
MBA Executive Research Project
TOPS Foods and Beverages wants to revamp brand communication strategy of TOPS Juice with appropriate marketing strategy. Before conducting this exercise product management team wants to check existing retail penetration & availability in Karachi market and wants to gather general feedback from retailers to find out the shortcomings and to identify the areas for further improvements.
Samad, A. (2013). TOPS juice retail availability audit and feedback (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/456
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