Tops juice retail availability audit and feedback :


Abdul Samad


Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award

Spring 2020

Project Type

MBA Executive Research Project

Access Type

Restricted Access


Beverages, Food industry

Executive Summary

This report investigates the Tops Juice availability in retailers market and to gather retailer's feedback to allow brand management team revamp their strategy as per the conclusion and recommendation made in this report. Program: EMBA Photocopying is prohibited. To be used within library premises. Methodology note: This research project uses primary research technique by visiting retails outlets meeting specific criteria in targeted areas of Karachi. Questionnaires were also gathered and analysed.

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