Title

Pakistan state oil company limited

Degree

Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award

Spring 2020

Project Type

MBA Executive Research Project

Access Type

Restricted Access

Keywords

Lubricants -- Engine, Automobile -- Oil

Executive Summary

This report is about the market research on PSO's car and motor-bike engine lubricants. The report shall commence with the introduction of the company, its lubricants business unit, the methodology adopted for conducting research, finding and assessment of research result, and recommendations based on result assessment. On almost all brand health parameters PSO lubes are not performing well. Program: EMBA Photocopying is prohibited. To be used within library premises Methodology: This is a quantitative research in which face to face personal interviews have been taken from the target audience. Questionnaire is also the part of this research.

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