Title
Implementation of the CRM system to integrate all the functional departments of Wateen Telecom :
Degree
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
Spring 2020
Project Type
MBA Executive Research Project
Access Type
Restricted Access
Keywords
Business & Marketing, Telecommunication, ICT
Executive Summary
The purpose of this project is to streamline whole process in a systemic way so that each & every activity can be tracked & monitored through system generated report. Keeping factors like: track record fro each deployment activity, TAT & KPIs definition, automated reports as per user requirements, elimination of email instruction, proper check on temporary intrusions; in consideration , the whole systematic process for Wateen Telecom has been developed and converted into online CRM system for the effective implementation of the process. Program: EMBA Photocopying is prohibited. To be used within library premises Methodology: The method adopted for this research is a qualitative research method, Focus Group , Questionnaire and interviews.
Link to Catalog Record
https://ils.iba.edu.pk/cgi-bin/koha/opac-detail.pl?biblionumber=55055
iRepository Citation
Sheikh, M. O. (2020). Implementation of the CRM system to integrate all the functional departments of Wateen Telecom : (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/438
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