Title

Implementation of the CRM system to integrate all the functional departments of Wateen Telecom :

Author

Muhammad Osama Sheikh

Degree

Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award

2013

Project Type

MBA Executive Research Project

Access Type

Restricted Access

Keywords

Business & Marketing, Telecommunication, ICT

Executive Summary

Successful organizations are increasingly relying on knowledge-intensive processes managed and operated by interdisciplinary teams through systematic approach. To achieve this ultimate goal for making Wateen Telecom number one operator in industry a new version of systemic approach has been adopted by enterprise business unit known as Enterprise Project Management process through CRM system. Purpose of this process is to streamline whole process in a systemic way so that each & every activity can be tracked & monitored through system generated report.

Systemic approach for managing project activities has following benefits:

• Track record for each deployment activity
• TAT & KPIs definition
• Automated reports as per user requirements
• Elimination of email instruction
• Proper check on temporary intrusions
• Check and balance on revenue leakage.
• Timely NMS update

By keeping all these factors in consideration, we have developed the whole systematic process for Wateen Telecom and convert this process into the online CRM system for the effective implementation of the process.

Pages

V, 26

Link to Catalog Record

https://ils.iba.edu.pk/cgi-bin/koha/opac-detail.pl?biblionumber=55055

Recommended Citation

Sheikh, M. O. (2013). Implementation of the CRM system to integrate all the functional departments of Wateen Telecom : (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/438