Implementation of the CRM system to integrate all the functional departments of Wateen Telecom :


Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award

Spring 2020

Project Type

MBA Executive Research Project

Access Type

Restricted Access


Business & Marketing, Telecommunication, ICT

Executive Summary

The purpose of this project is to streamline whole process in a systemic way so that each & every activity can be tracked & monitored through system generated report. Keeping factors like: track record fro each deployment activity, TAT & KPIs definition, automated reports as per user requirements, elimination of email instruction, proper check on temporary intrusions; in consideration , the whole systematic process for Wateen Telecom has been developed and converted into online CRM system for the effective implementation of the process. Program: EMBA Photocopying is prohibited. To be used within library premises Methodology: The method adopted for this research is a qualitative research method, Focus Group , Questionnaire and interviews.

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