Introduction of OTC derivatives, FX & securities trading products for investors


Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award

Spring 2020

Project Type

MBA Executive Research Project

Access Type

Restricted Access


Banks and banking, Financial institutions, Commodities, Trading products

Executive Summary

This report intend also intend to determine how well introduction of new product tiered services concept resonates with affluent consumers and how well it aligns with the attributes customers require from their ideal resource fro a combined saving and investment account by exploring. Program: EMBA Photocopying is prohibited. To be used within library premises Methodology: Questionnaire was prepared fro the purpose of this survey. All interview partners either belonged to the senior management of the bank or are from the affluent segment.

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