Preferences of youth towards banking services :
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
MBA Executive Research Project
Youth market, Banks and banking, Mobile banking
The focus of this research is on the youth market and their acceptability and characteristics towards banking industry. It is a study of different payment methodologies and the appeal to the youth market. Influential impact and readiness of youth to act as influencers would also be studied as part of this report. Program: EMBA Photocopying is prohibited. To be used within library premises Methodology: The questionnaire has been designed to provide answers . Data collection was done through a web-based survey form because of the convenience of data collection and coding.
Aziz, K. (2020). Preferences of youth towards banking services : (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/423
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