Transformation of mass market segment in SCB [EMBA Project] /
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
MBA Executive Research Project
Small Medium Enterprises, wholesale banking , consumer banking
This report formulates the transformation journey plan of SME Mass market segment for Standard Chartered Bank. The report looks into detailed transformation agenda,which is built around customer sub-segmentation, channel placement, development of customer value proposition, operating rhythm and customer communication and digitalization strategy. Program: EMBA Photocopying is prohibited. To be used within library premises. Methodology note: Research is based on internal source of information and also involve formulation of questionnaires.
Khan, F. H. (2020). Transformation of mass market segment in SCB [EMBA Project] / (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/410
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