Transformation of mass market segment in SCB
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
MBA Executive Research Project
Small Medium Enterprises, wholesale banking , consumer banking
This report formulates the transformation journey plan of SME Mass market segment for Standard Chartered Bank. The report looks into detailed transformation agenda,which is built around customer sub-segmentation, channel placement, development of customer value proposition, operating rhythm and customer communication and digitalization strategy. Program: EMBA Photocopying is prohibited. To be used within library premises. Methodology note: Research is based on internal source of information and also involve formulation of questionnaires.
Khan, F. H. (2020). Transformation of mass market segment in SCB (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/410
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