Are television adds hurting us :
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
MBA Executive Research Project
Negative sterotypes, Materialism
This study examines the impact of television commercials on society & culture. Program: EMBA Photocopying is prohibited. To be used within library premises Methodology: An online survey form involving a 5 point liker scale was used to obtain responses of 104 respondents from Karachi & Islamabad.
Najam, M. A. (2020). Are television adds hurting us : (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/402
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