Title

Are television adds hurting us :

Degree

Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award

Spring 2020

Project Type

MBA Executive Research Project

Access Type

Restricted Access

Keywords

Negative sterotypes, Materialism

Executive Summary

This study examines the impact of television commercials on society & culture. Program: EMBA Photocopying is prohibited. To be used within library premises Methodology: An online survey form involving a 5 point liker scale was used to obtain responses of 104 respondents from Karachi & Islamabad.

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