Title
Are television adds hurting us :
Degree
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
Spring 2020
Project Type
MBA Executive Research Project
Access Type
Restricted Access
Keywords
Negative sterotypes, Materialism
Executive Summary
This study examines the impact of television commercials on society & culture. Program: EMBA Photocopying is prohibited. To be used within library premises Methodology: An online survey form involving a 5 point liker scale was used to obtain responses of 104 respondents from Karachi & Islamabad.
Link to Catalog Record
https://ils.iba.edu.pk/cgi-bin/koha/opac-detail.pl?biblionumber=55117
iRepository Citation
Najam, M. A. (2020). Are television adds hurting us : (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/402
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