Degree
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
2014
Project Type
MBA Executive Research Project
Access Type
Restricted Access
Keywords
Executive Summary
This research introduces the concept that social media is an appropriate channel for communication and not only that, organizations can utilize this medium for revenue generation mechanisms as well.
Pages
25
Link to Catalog Record
https://ils.iba.edu.pk/cgi-bin/koha/opac-detail.pl?biblionumber=55086
Recommended Citation
Abbas, U. (2014). Social media network changing the formal business communication structure (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/400
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