Title

Social media network changing the formal business communication structure

Author

Umair Abbas

Degree

Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award

Spring 2020

Project Type

MBA Executive Research Project

Access Type

Restricted Access

Keywords

Media, Network Business

Executive Summary

This research introduces the concept that social media is an appropriate channel for communication and not only that, organizations can utilize this medium for revenue generation mechanisms as well. Program: EMBA Photocopying is prohibited. To be used within library premises. Methodology note: Questionnaires and surveys were used. Interviews were also conducted.

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