Title
Social media network changing the formal business communication structure
Degree
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
Spring 2020
Project Type
MBA Executive Research Project
Access Type
Restricted Access
Keywords
Media, Network Business
Executive Summary
This research introduces the concept that social media is an appropriate channel for communication and not only that, organizations can utilize this medium for revenue generation mechanisms as well. Program: EMBA Photocopying is prohibited. To be used within library premises. Methodology note: Questionnaires and surveys were used. Interviews were also conducted.
Link to Catalog Record
https://ils.iba.edu.pk/cgi-bin/koha/opac-detail.pl?biblionumber=55086
iRepository Citation
Abbas, U. (2020). Social media network changing the formal business communication structure (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/400
The full text of this document is only accessible to authorized users.
