Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
MBA Executive Research Project
This research introduces the concept that social media is an appropriate channel for communication and not only that, organizations can utilize this medium for revenue generation mechanisms as well.
Abbas, U. (2014). Social media network changing the formal business communication structure (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/400
Available for download on Tuesday, December 31, 2030
The full text of this document is only accessible to authorized users.