Social media network changing the formal business communication structure
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
MBA Executive Research Project
Media, Network Business
This research introduces the concept that social media is an appropriate channel for communication and not only that, organizations can utilize this medium for revenue generation mechanisms as well. Program: EMBA Photocopying is prohibited. To be used within library premises. Methodology note: Questionnaires and surveys were used. Interviews were also conducted.
Abbas, U. (2020). Social media network changing the formal business communication structure (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/400
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