Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award


Project Type

MBA Executive Research Project

Access Type

Restricted Access

Executive Summary

This research aims to evaluate the opportunities and market of Sodium hypochlorite, which considerable position in the market as a water cleaning agent. A mixed data collection method has been utilized to evaluate the outcomes of the research. The survey questionnaires are used to collect data from 100 respondents. The measurable results are attained on the premise of regression analysis. Interviews are conducted from 3 participants who are authorized with the water cleaning authority in Karachi! Pakistan. Focus group discussions are conducted with 5 participants who belong to diverse demographic groups. The quantitative results show the fact that water contamination has created the need for improvements. These issues must be omitted as it has adjourned a strong negative impact on the health of individuals. The water issues create a need to enhance the market of Sodium hypochlorite. The Sodium hypochlorite market is still under development and the qualitative analysis depicts that subsidies should be provided by the government to these firms. The taxes for Sodium hypochlorite chemical firms should be reduced.



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