Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award


Project Type

MBA Executive Research Project

Access Type

Restricted Access

Executive Summary

This paper is a window into this fast growing industry & looks at the forces behind this growth as well as the opportunities which it is creating for those involved. This paper will provide a more holistic view of the relationship between Pakistan and its e-commerce revolution. Program: EMBA Photocopying is prohibited. To be used within library premises Methodology: A combination of primary & secondary research was used for writing this paper. secondary research was mostly conducted using online technology & e-commerce related journal, blogs, magazines, newspapers & research papers where as primary research was conducted in the form of online surveys and interviews with entrepreneurs & technology enthusiasts.



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