E-comerce industry in Pakistan :
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
MBA Executive Research Project
Global e-commerce, B2C e-commerce industry-Pakistan
This paper is a window into this fast growing industry & looks at the forces behind this growth as well as the opportunities which it is creating for those involved. This paper will provide a more holistic view of the relationship between Pakistan and its e-commerce revolution. Program: EMBA Photocopying is prohibited. To be used within library premises Methodology: A combination of primary & secondary research was used for writing this paper. secondary research was mostly conducted using online technology & e-commerce related journal, blogs, magazines, newspapers & research papers where as primary research was conducted in the form of online surveys and interviews with entrepreneurs & technology enthusiasts.
Karrar, H. (2020). E-comerce industry in Pakistan : (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/396
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