Title
Understanding consumer psychology in female apparel industry in Pakistan [EMBA Project] /
Degree
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
Spring 2020
Project Type
MBA Executive Research Project
Access Type
Restricted Access
Keywords
Branded apparel Pakistan fashion clothing
Executive Summary
This paper will therefore, serve to understand the dynamics of the female apparel industry in Pakistan & use literature to identify the influencing factors on the customers which impact customer psychology to make purchase decisions. This research will therefore also serve to understand different elements of a brand which compel consumers to opt for branded apparels. Program: EMBA Photocopying is prohibited. To be used within library premises. A survey was conducted between general female users over the internet, residing in the city of Karachi, Pakistan. A total of 170 participants were given the response questionnaire which was completed by a total of 150 participants.
Link to Catalog Record
https://ils.iba.edu.pk/cgi-bin/koha/opac-detail.pl?biblionumber=55064
iRepository Citation
Iqbal, M. A. (2020). Understanding consumer psychology in female apparel industry in Pakistan [EMBA Project] / (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/395
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