Understanding consumer psychology in female apparel industry in Pakistan
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
MBA Executive Research Project
Branded apparel Pakistan fashion clothing
This paper will therefore, serve to understand the dynamics of the female apparel industry in Pakistan & use literature to identify the influencing factors on the customers which impact customer psychology to make purchase decisions. This research will therefore also serve to understand different elements of a brand which compel consumers to opt for branded apparels. Program: EMBA Photocopying is prohibited. To be used within library premises. A survey was conducted between general female users over the internet, residing in the city of Karachi, Pakistan. A total of 170 participants were given the response questionnaire which was completed by a total of 150 participants.
Iqbal, M. A. (2020). Understanding consumer psychology in female apparel industry in Pakistan (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/395
The full text of this document is only accessible to authorized users.