Retrospective analysis of changing consumer behavior w.r.t. durables & consumables during last 5 years among working middle class :
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
MBA Executive Research Project
Durability of items, Buying behaviors, Consumable items
This research would provide a great insight into different factors affecting our economy & application of global economic theory in our scenario. Program: EMBA Photocopying is prohibited. To be used within library premises. Methodology: The research conducted was of deductive type & primary objective was to collect data & analyze it. For the thesis i) An online questionnaire was used which was sent t ,ajor cities of Pakistan. ii) Hard copy questionnaire was also used filled by people of diverse socio-economic background.
Rehman, M. (2020). Retrospective analysis of changing consumer behavior w.r.t. durables & consumables during last 5 years among working middle class : (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/394
The full text of this document is only accessible to authorized users.