Title
Retrospective analysis of changing consumer behavior w.r.t. durables & consumables during last 5 years among working middle class :
Degree
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
Spring 2020
Project Type
MBA Executive Research Project
Access Type
Restricted Access
Keywords
Durability of items, Buying behaviors, Consumable items
Executive Summary
This research would provide a great insight into different factors affecting our economy & application of global economic theory in our scenario. Program: EMBA Photocopying is prohibited. To be used within library premises. Methodology: The research conducted was of deductive type & primary objective was to collect data & analyze it. For the thesis i) An online questionnaire was used which was sent t ,ajor cities of Pakistan. ii) Hard copy questionnaire was also used filled by people of diverse socio-economic background.
Link to Catalog Record
https://ils.iba.edu.pk/cgi-bin/koha/opac-detail.pl?biblionumber=55149
iRepository Citation
Rehman, M. (2020). Retrospective analysis of changing consumer behavior w.r.t. durables & consumables during last 5 years among working middle class : (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/394
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