Retrospective analysis of changing consumer behavior w.r.t. durables & consumables during last 5 years among working middle class :


Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award

Spring 2020

Project Type

MBA Executive Research Project

Access Type

Restricted Access


Durability of items, Buying behaviors, Consumable items

Executive Summary

This research would provide a great insight into different factors affecting our economy & application of global economic theory in our scenario. Program: EMBA Photocopying is prohibited. To be used within library premises. Methodology: The research conducted was of deductive type & primary objective was to collect data & analyze it. For the thesis i) An online questionnaire was used which was sent t ,ajor cities of Pakistan. ii) Hard copy questionnaire was also used filled by people of diverse socio-economic background.

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