Degree

Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award

2014

Project Type

MBA Executive Research Project

Access Type

Restricted Access

Executive Summary

Problem Question: Did working middle class buying behavior change in favour of consumables instead of durables during last 5 years?

Hypothesis: We assume that Pakistani consumer did change their buying behavior in favour of consumable items and bought less durable items during last 5 years. This concept of Austrian Theory of Business Cycles holds true in Pakistan, however it has certain local dimensions as well.

Synopsis: Globally this phenomenon is observed with keen interest by the economists, that consumer behaviour changes and in decreased purchase of durable items while increased purchase of consumable items. Such phenomenon was very much observed in US economy after 2008 recession. Economy of Pakistan is also passing through a sort of recession for the last 4-5 years. This research thesis analyzed retrospectively, whether Pakistan’s economy being a developing country, behaves in the same manner as developed economies. This research would provide a great insight into different factors affecting our economy and application of global economic theory in our scenario.

Stake-Holders: The survey questionnaire was conducted from all the socio-economic classes. Different stake holders i.e. house-hold women, shopkeepers, retailers, bankers, people working for different corporate etc. were surveyed through social media, online questionnaire (Google docs), hard copy questionnaire etc.; to get a cross-sectional and realistic picture of the consumer behavior and the choices they made during last 5 years.

Pages

37

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