Impact of marketing collateral on customer management
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
MBA Executive Research Project
Customer Dealing Retail Management
his research entails analysis of whether engagement of customers is impacted through marketing collateral developed by organizations or not. Program: EMBA Photocopying is prohibited. To be used within library premises.
Chaudhary, W. (2020). Impact of marketing collateral on customer management (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/391
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