Title

Impact of marketing collateral on customer management

Degree

Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award

Spring 2020

Project Type

MBA Executive Research Project

Access Type

Restricted Access

Keywords

Customer Dealing Retail Management

Executive Summary

his research entails analysis of whether engagement of customers is impacted through marketing collateral developed by organizations or not. Program: EMBA Photocopying is prohibited. To be used within library premises.

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