Degree
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
2014
Project Type
MBA Executive Research Project
Access Type
Restricted Access
Executive Summary
The project reviews the idea that CRM inception in Pakistan can serve in the best interest of Acer. Methodology: The method to be used for research is conclusive method, as the data is quantitative & the process is formal & structured. Descriptive research method is the type of conclusive research to be used as it makes data analysis easy.
Pages
37
Link to Catalog Record
https://ils.iba.edu.pk/cgi-bin/koha/opac-detail.pl?biblionumber=55469
Recommended Citation
Karim, M. B. (2014). CRM as a tool for ACER Pakistan (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/390
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