CRM as a tool for ACER Pakistan


Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award

Spring 2020

Project Type

MBA Executive Research Project

Access Type

Restricted Access


Successful business | Satisfied purchase experineces

Executive Summary

The project reviews the idea that CRM inception in Pakistan can serve in the best interest of Acer. Program: EMBA Photocopying is prohibited. To be used within library premises. Methodology: The method to be used for research is conclusive method, as the data is quantitative & the process is formal & structured. Descriptive research method is the type of conclusive research to be used as it makes data analysis easy.

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