Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
MBA Executive Research Project
The project reviews the idea that CRM inception in Pakistan can serve in the best interest of Acer. Methodology: The method to be used for research is conclusive method, as the data is quantitative & the process is formal & structured. Descriptive research method is the type of conclusive research to be used as it makes data analysis easy.
Karim, M. B. (2014). CRM as a tool for ACER Pakistan (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/390
Available for download on Tuesday, December 31, 2030
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