Setting up a call center in AEG travel services American express travel-to act as a global travel agent in Pakistan.


Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award

Spring 2020

Project Type

MBA Executive Research Project

Access Type

Restricted Access


Competitors analysis, Call center processes

Executive Summary

This research project is based on developing a broad overview of setting up a call center opportunity in American Express, a globally renowned travel management company in Pakistan. Program: EMBA Photocopying is prohibited. To be used within library premises. Methodology: Quantitative research method is selected for carrying out this study. A questionnaire has been designed for this purpose to find out the preference of consumers, their receptive towards the call center facility, the 24x7 availability of services as well as the cost-saving factors & revenue growth for the organization by implementing this call-center facility.

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