Setting up a call center in AEG travel services American express travel-to act as a global travel agent in Pakistan.
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
MBA Executive Research Project
Competitors analysis, Call center processes
This research project is based on developing a broad overview of setting up a call center opportunity in American Express, a globally renowned travel management company in Pakistan. Program: EMBA Photocopying is prohibited. To be used within library premises. Methodology: Quantitative research method is selected for carrying out this study. A questionnaire has been designed for this purpose to find out the preference of consumers, their receptive towards the call center facility, the 24x7 availability of services as well as the cost-saving factors & revenue growth for the organization by implementing this call-center facility.
Zainuddin, A. (2020). Setting up a call center in AEG travel services American express travel-to act as a global travel agent in Pakistan. (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/389
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