Study on consumer buying behavior and satisfaction level :
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
MBA Executive Research Project
Hotels -- Pakistan, Consumer satisfaction, Services
The research at hand involves the consumer satisfaction with the hospitality sector within the country where the target market was three top hotels within the country. The problem statement that was created in order to evaluate this satisfaction level of customers, was, study of customer satisfaction variables within the Pakistani hospitality sector which would help build and improve customer satisfaction within the country. Program: EMBA Photocopying is prohibited. To be used within library premises Methodology: In order to conduct this study, the methodology chosen includes both primary and secondary research where literature review would be used as the qualitative medium and questionnaire survey would be used as the medium for quantitative, primary research.
Abbas, U. (2020). Study on consumer buying behavior and satisfaction level : (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/375
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