Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
MBA Executive Research Project
The research at hand involves the consumer satisfaction with the hospitality sector within the country where the target market was three top hotels within the country. The problem statement that was created in order to evaluate this satisfaction level of customers, was, study of customer satisfaction variables within the Pakistani hospitality sector which would help build and improve customer satisfaction within the country.
Abbas, U. (2014). Study on consumer buying behavior and satisfaction level : (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/375
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