Title
Feasibility study of Gourmet beverages in Karachi
Degree
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
Spring 2020
Project Type
MBA Executive Research Project
Access Type
Restricted Access
Keywords
Foods & Beverages -- Karachi | Economic growth | Marketing
Executive Summary
The prime objective of this research project was to investigate the Gourmet Beverages availability in market and to gather feedback to allow brand management team revamp their strategy as per the conclusion and recommendation made in this report. This research will help Gourmet Foods & Beverages to understand current standing of their products specially beverages in Karachi by providing ground realities through retailers feedback and availability in Karachi. This research will also help Gourmet Beverage's Brand Manager to formulate a marketing strategy to enhance the acceptance of Gourmet beverage in consumer's mind. Program: EMBA Photocopying is prohibited. To be used within library premises Methodology: This research project was conducted using primary research techniques by visiting retail outlets, restaurants and clubs (clubs in DHA & other clubs the area) meeting specific criteria in targeted areas of Karachi. Detailed questionnaire was designed to gather retailer's feedback about customer's preferences and sales response to Gourmet Beverages.
Link to Catalog Record
https://ils.iba.edu.pk/cgi-bin/koha/opac-detail.pl?biblionumber=55182
iRepository Citation
Khan, M. N. (2020). Feasibility study of Gourmet beverages in Karachi (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/372
The full text of this document is only accessible to authorized users.