Degree
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
2014
Project Type
MBA Executive Research Project
Access Type
Restricted Access
Keywords
Executive Summary
The prime objective of this research project was to investigate the Gourmet Beverages availability in market and to gather feedback to allow brand management team revamp their strategy as per the conclusion and recommendation made in this report. This research will help Gourmet Foods & Beverages to understand current standing of their products specially beverages in Karachi by providing ground realities through retailers feedback and availability in Karachi. This research will also help Gourmet Beverage's Brand Manager to formulate a marketing strategy to enhance the acceptance of Gourmet beverage in consumer's mind.
Methodology: This research project was conducted using primary research techniques by visiting retail outlets, restaurants and clubs (clubs in DHA & other clubs the area) meeting specific criteria in targeted areas of Karachi. Detailed questionnaire was designed to gather retailer's feedback about customer's preferences and sales response to Gourmet Beverages.
Pages
37
Link to Catalog Record
https://ils.iba.edu.pk/cgi-bin/koha/opac-detail.pl?biblionumber=55182
Recommended Citation
Khan, M. N. (2014). Feasibility study of Gourmet beverages in Karachi (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/372
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