Consumers perception and willingness to buy organic milk


Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award

Spring 2020

Project Type

MBA Executive Research Project

Access Type

Restricted Access


Dairy Products, Organic milk -- Karachi

Executive Summary

This research study highlights use of growth hormones to increase milk production. It also covers living conditions of milk producing animals and types of fodders given, along with unhygienic milking processes that make gawala milk injurious for human consumption. Program: EMBA Photocopying is prohibited. To be used within library premises. Methodology note: This research was conducted by collecting secondary websites and visiting organic milk producers while primary data is collected from interviews and surveys from the milk consumers.

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