Consumers perception and willingness to buy organic milk
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
MBA Executive Research Project
Dairy Products, Organic milk -- Karachi
This research study highlights use of growth hormones to increase milk production. It also covers living conditions of milk producing animals and types of fodders given, along with unhygienic milking processes that make gawala milk injurious for human consumption. Program: EMBA Photocopying is prohibited. To be used within library premises. Methodology note: This research was conducted by collecting secondary websites and visiting organic milk producers while primary data is collected from interviews and surveys from the milk consumers.
Khan, M. N. (2020). Consumers perception and willingness to buy organic milk (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/370
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