Title

Developing business plan for car making, based on buyer's demographic characteristics & selection of cars

Degree

Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award

Spring 2020

Project Type

MBA Executive Research Project

Access Type

Restricted Access

Keywords

Consumers buying behaviors | Car dealers & customer responses

Executive Summary

The main aim of this research is to study the consumers buying behavior towards cars, in terms of demographic characteristics. Program: EMBA Photocopying is prohibited. To be used within library premises. Methodology: In this research quantitative approach is mainly used; the major reason behind using quantitative approach for this study is that this research is deductive in nature as this research requires moving from general to specific information.

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