Developing business plan for car making, based on buyer's demographic characteristics & selection of cars
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
MBA Executive Research Project
Consumers buying behaviors | Car dealers & customer responses
The main aim of this research is to study the consumers buying behavior towards cars, in terms of demographic characteristics. Program: EMBA Photocopying is prohibited. To be used within library premises. Methodology: In this research quantitative approach is mainly used; the major reason behind using quantitative approach for this study is that this research is deductive in nature as this research requires moving from general to specific information.
Khan, S. Z. (2020). Developing business plan for car making, based on buyer's demographic characteristics & selection of cars (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/369
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