Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award


Project Type

MBA Executive Research Project

Access Type

Restricted Access

Executive Summary

The project is entitled “Research on the lOOOCC locally manufactured car and its survival in the current changing environment” and for this purpose, I researched through different dealers and showrooms of different manufactures, located in Karachi. I also used past sales records as primary data. According to my research, 1 analyzed that a large segment of the customers prefer 1000 CC cars because it is economical, comfortable, easy to handle, second car for their family, Ladies’ choice and many more. The researcher recommends that as per the demand is so high; the companies should introduce new convenient models to facilitate their customers. The government should take step to control the fuel prices, promote industry for the betterment of the national economy. I recommend this area of research, in which I suggest that companies should introduce new models on the basis of this research and then analyze its performance and survival in the industry.



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