Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
MBA Executive Research Project
The project is entitled “Research on the lOOOCC locally manufactured car and its survival in the current changing environment” and for this purpose, I researched through different dealers and showrooms of different manufactures, located in Karachi. I also used past sales records as primary data. According to my research, 1 analyzed that a large segment of the customers prefer 1000 CC cars because it is economical, comfortable, easy to handle, second car for their family, Ladies’ choice and many more. The researcher recommends that as per the demand is so high; the companies should introduce new convenient models to facilitate their customers. The government should take step to control the fuel prices, promote industry for the betterment of the national economy. I recommend this area of research, in which I suggest that companies should introduce new models on the basis of this research and then analyze its performance and survival in the industry.
Kaleem, M. M. (2014). Research on the 1000CC locally manufactured car & its urvival in the current changing environment (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/368
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