Title
A study of consumer perception about hyper market versus convenience stores
Degree
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
Spring 2020
Project Type
MBA Executive Research Project
Access Type
Restricted Access
Keywords
Retailing Landscape- pakistan | Hyper markets
Executive Summary
To analyze consumer behavior, their attitudes & perceptions in relation to the selection of the retail outlet for purchasing grocery products & to understand whether convenience store are preferred over hypermarkets by households for their grocery shopping or vice versa. Program: EMBA Photocopying is prohibited. To be used within library premises. Methodology: A comprehensive research was conducted in order to collect primary data from 160 working women & housewives. A structured questionnaire was designed for this purpose, in which demographic information, consumer buying pattern, their perception towards the type of stores, and the implication of different attributes considered by the audience were gathered.
Link to Catalog Record
https://ils.iba.edu.pk/cgi-bin/koha/opac-detail.pl?biblionumber=55082
iRepository Citation
Lalani, R. (2020). A study of consumer perception about hyper market versus convenience stores (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/358
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