Title

A study of consumer perception about hyper market versus convenience stores

Author

Rehan Lalani

Degree

Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award

Spring 2020

Project Type

MBA Executive Research Project

Access Type

Restricted Access

Keywords

Retailing Landscape- pakistan | Hyper markets

Executive Summary

To analyze consumer behavior, their attitudes & perceptions in relation to the selection of the retail outlet for purchasing grocery products & to understand whether convenience store are preferred over hypermarkets by households for their grocery shopping or vice versa. Program: EMBA Photocopying is prohibited. To be used within library premises. Methodology: A comprehensive research was conducted in order to collect primary data from 160 working women & housewives. A structured questionnaire was designed for this purpose, in which demographic information, consumer buying pattern, their perception towards the type of stores, and the implication of different attributes considered by the audience were gathered.

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