Title
Research to introduce Salalah, Oman as a preferred tourist destination for the Pakistani tourists
Degree
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
Spring 2020
Project Type
MBA Executive Research Project
Access Type
Restricted Access
Keywords
Tourism -- Pakistan, Travel -- Middle East
Executive Summary
In order to introduce Salalah as a holiday destination to the Pakistani tourists, a thorough research was carried out. The research was to know the preference of the Pakistani tourists, their likes and reasons etc, for choosing particular holiday destination, potential travel preferences, how Middle East is perceived as a tourist destination, the awareness level of a Pakistani tourist about Salalah, tourist and residents feedback about Salalah, indices for increase in tourism activities in Oman and particularly in Salalah. Through this project, some useful information is shared about Salalah and a detailed survey is carried out to find Pakistani's tourists preferences. Program: EMBA Photocopying is prohibited. To be used within library premises Methodology: For research a survey based on structured questionnaire was conducted across Pakistan and other countries. Also opinion based interviews with tourist and residents in Salalah were conducted. Beside this the available published , printed and online literature was examined thoroughly.
Link to Catalog Record
https://ils.iba.edu.pk/cgi-bin/koha/opac-detail.pl?biblionumber=55135
iRepository Citation
Siddiqui, A. H. (2020). Research to introduce Salalah, Oman as a preferred tourist destination for the Pakistani tourists (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/347
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