Research to introduce Salalah, Oman as a preferred tourist destination for the Pakistani tourists
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
MBA Executive Research Project
Tourism -- Pakistan, Travel -- Middle East
In order to introduce Salalah as a holiday destination to the Pakistani tourists, a thorough research was carried out. The research was to know the preference of the Pakistani tourists, their likes and reasons etc, for choosing particular holiday destination, potential travel preferences, how Middle East is perceived as a tourist destination, the awareness level of a Pakistani tourist about Salalah, tourist and residents feedback about Salalah, indices for increase in tourism activities in Oman and particularly in Salalah. Through this project, some useful information is shared about Salalah and a detailed survey is carried out to find Pakistani's tourists preferences. Program: EMBA Photocopying is prohibited. To be used within library premises Methodology: For research a survey based on structured questionnaire was conducted across Pakistan and other countries. Also opinion based interviews with tourist and residents in Salalah were conducted. Beside this the available published , printed and online literature was examined thoroughly.
Siddiqui, A. H. (2020). Research to introduce Salalah, Oman as a preferred tourist destination for the Pakistani tourists (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/347
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