The market for confectionery products in Pakistan :


Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award

Spring 2020

Project Type

MBA Executive Research Project

Access Type

Restricted Access


Wafer brands in Pakistan | Wafer market

Executive Summary

The project oversees the confectionery industry of Pakistan, Wafers sgment in Pakistan its emerging demands, use and user attraction. Program: EMBA Photocopying is prohibited. To be used within library premises. Methodology: i) Questionnaires ii) SWOT analysis

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