Analysis of LOTTE groups potential to diversify its portfolio in Pakistani market & explore the available opportunities
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
MBA Executive Research Project
Lotte group South Korea is an international conglomerate with its business expanded in various countries across the globe. Lotte group’s chemical business division acquired the Pakistan PTA plant (Petrochemical plant) In September 2009. The PTA business is a cyclical business which has resulted in weak margins and impaired profitability during past few years Nevertheless, Lotte has been quite eager in diversifying its business portfolio in different countries including Pakistan.
As a gesture of its eagerness in expanding the business, Lotte acquired the majority shares of Kelson foods Pakistan. This has been the first step towards entering into the confectionery market of Pakistan. This acquisition took place in the very next year of PTA business acquisition.
Lotte confectionery and food business is already well established in the home country as well as in almost all the countries of South East Asia including Vietnam, Taiwan Japan and China. Lotte group has been very successful in the confectionery and food business. The group has vast experience of running confectionery and food business including fast food chains / restaurant. It also owns franchises of some of the most famous food chains of West in South Korea.
Link to Catalog Record
Waqas, M. (2014). Analysis of LOTTE groups potential to diversify its portfolio in Pakistani market & explore the available opportunities (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/342
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