Better customer service and selling techniques contribute towards banks products success


Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award

Spring 2020

Project Type

MBA Executive Research Project

Access Type

Restricted Access


Banking, Customer services , Marketing

Executive Summary

This study is being conducted to know the real picture that how much customer services and better selling can help the banks in getting success of their products. Program: EMBA Photocopying is prohibited. To be used within library premises. Methodology note:Different questionnaires were administered for this particular research.

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