Business plan to focus on retail segment for IGI funds product/services
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
MBA Executive Research Project
Investment avenues for retailors | Al-falah GHP investment management (AGIM) | IGI funds limited (IGIFL)
The report determines which investment avenues are preferred by retail investors. The reasons why people have chosen that retail avenue and the marketing tools to be used to attract the retail segment. Program: EMBA Photocopying is prohibited. To be used within library premises. Methodology: Research design for the project is surveys. Primary data is gathered through questionnaires.
Shaikh, N. R. (2020). Business plan to focus on retail segment for IGI funds product/services (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/321
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