Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award


Project Type

MBA Executive Research Project

Access Type

Restricted Access

Executive Summary

IGl Funds Limited has merged into Alfalah GHP Investment Management Limited.

Presently Al-Falah GHP is managing over Rs. 10.0 billion in its collective income schemes and over Rs. 15 billion in Separately Managed Accounts (SMAs).

At the moment retail investors are approximately 7% to 8% of the total funds under management. This situation is alarming for the fund as this percentage is low as compared to the industry average of 18% to 19%. Although the fund is going well in terms of taping the corporate sector, but has not made adequate efforts to tap the retail investors.

I have analyzed through primary research that MCB-Arif Habib and Al Meezan investments are preferred AMCs by retail investors. Retail segment should be tapped through sales team for retail investments. Rate of Returns is an important factor for investments in mutual funds.

I have also changed the sales team structure for Alfalah GHP Funds.



Available for download on Tuesday, December 31, 2030

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