Title

Business plan to focus on retail segment for IGI funds product/services [EMBA Project] /

Degree

Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award

Spring 2020

Project Type

MBA Executive Research Project

Access Type

Restricted Access

Keywords

Investment avenues for retailors | Al-falah GHP investment management (AGIM) | IGI funds limited (IGIFL)

Executive Summary

The report determines which investment avenues are preferred by retail investors. The reasons why people have chosen that retail avenue and the marketing tools to be used to attract the retail segment. Program: EMBA Photocopying is prohibited. To be used within library premises. Methodology: Research design for the project is surveys. Primary data is gathered through questionnaires.

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