Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
MBA Executive Research Project
Investment avenues for retailers | Al-falah GHP investment management (AGIM) | IGI funds limited (IGIFL)
IGl Funds Limited has merged into Alfalah GHP Investment Management Limited.
Presently Al-Falah GHP is managing over Rs. 10.0 billion in its collective income schemes and over Rs. 15 billion in Separately Managed Accounts (SMAs).
At the moment retail investors are approximately 7% to 8% of the total funds under management. This situation is alarming for the fund as this percentage is low as compared to the industry average of 18% to 19%. Although the fund is going well in terms of taping the corporate sector, but has not made adequate efforts to tap the retail investors.
I have analyzed through primary research that MCB-Arif Habib and Al Meezan investments are preferred AMCs by retail investors. Retail segment should be tapped through sales team for retail investments. Rate of Returns is an important factor for investments in mutual funds.
I have also changed the sales team structure for Alfalah GHP Funds.
Link to Catalog Record
Shaikh, N. R. (2014). Business plan to focus on retail segment for IGI funds product/services (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/321
Available for download on Tuesday, December 31, 2030
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