The impact of rising use of digital media on mainstream media
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
MBA Executive Research Project
Mass Media, Print Media, Electronic Media
This report attempts to understand the rising use and trend of digital media and its impact on the mainstream media. The report addresses he digital media landscape, world stats, top genres, popular websites in the world, social media insights, mobile industry, access to social networks, growing internet and mobile usage in Pakistan. Program: EMBA Photocopying is prohibited. To be used within library premises. Methodology note: The survey conducted under this study also aims to understand the usage patterns of internet, handheld devices, print mediums and electronic media.
Sumair, M. (2020). The impact of rising use of digital media on mainstream media (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/317
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