Degree
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
2014
Project Type
MBA Executive Research Project
Access Type
Restricted Access
Keywords
Executive Summary
This study attempts to understand the rising use and trend of Digital Media and its impact on the Main Stream Media (i.e. Print and Electronic Media). Since its advent, the digital media has assumed an important role in the daily lives of the masses. The study also sheds light on the projected shift of use as well as revenues from Main Stream Media platforms to Digital media in the coming years.
This report addresses the Digital Media landscape, world stats, top genres, popular websites in the world, social media insights, the mobile industry, total users in Pakistan, access to Social Networks, advertising effectiveness on Digital Media, return on investment, growing internet and mobile usage in Pakistan, local players of Digital media in Pakistan as well as Accelerators and barriers to growth of Digital Media. It contains latest figures for Internet users, top genres of digital media, mobile industry and users of social networking websites. Both global as well as Pakistani examples and figures are included to make the study more relevant to us.
The survey conducted under this study also aims to understand the usage patterns of internet handheld devices, print mediums and electronic media.
Moreover, the opportunities for mainstream media enterprise, effective solutions and strategies are also discussed in this study.
Pages
87
Link to Catalog Record
https://ils.iba.edu.pk/cgi-bin/koha/opac-detail.pl?biblionumber=55174
Recommended Citation
Sumair, M. (2014). The impact of rising use of digital media on mainstream media (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/317
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