The impact of rising use of digital media on mainstream media


Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award

Spring 2020

Project Type

MBA Executive Research Project

Access Type

Restricted Access


Mass Media, Print Media, Electronic Media

Executive Summary

This report attempts to understand the rising use and trend of digital media and its impact on the mainstream media. The report addresses he digital media landscape, world stats, top genres, popular websites in the world, social media insights, mobile industry, access to social networks, growing internet and mobile usage in Pakistan. Program: EMBA Photocopying is prohibited. To be used within library premises. Methodology note: The survey conducted under this study also aims to understand the usage patterns of internet, handheld devices, print mediums and electronic media.

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