To study the impact of smartphones market penetration on internet usage in Pakistan


Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award

Spring 2020

Project Type

MBA Executive Research Project

Access Type

Restricted Access


Cellular devices | Modern technology

Executive Summary

This study aims to gauge the impact of smartphones popularity on the internet usage of Pakistan. Program: EMBA Photocopying is prohibited. To be used within library premises. Methodology note: Conducting interviews, organizing discussions and surveys were crucial to this project.

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