Image of Pakistan - assessment, causes & implications


Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award

Spring 2020

Project Type

MBA Executive Research Project

Access Type

Restricted Access


Country Assessment -- Pakistan | Evaluation -- Pakistan

Executive Summary

This research was initially proposed to study the factors involved in building an image of a country. The research study also highlights some gaps that need to be filled for further authentic exploration. For example the available referencing and tools are developed for one nation only, which more often that not being United States of America. Hence the effect of culture is unavoidable in background literature Program: EMBA Photocopying is prohibited. To be used within library premises Methodology: The study was quantitative in nature. Structured questionnaire was introduced to 96 respondents belonging to different nationalities. Questionnaire was given in physical form as well as online.

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