Title
Image of Pakistan - assessment, causes & implications
Degree
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
Spring 2020
Project Type
MBA Executive Research Project
Access Type
Restricted Access
Keywords
Country Assessment -- Pakistan | Evaluation -- Pakistan
Executive Summary
This research was initially proposed to study the factors involved in building an image of a country. The research study also highlights some gaps that need to be filled for further authentic exploration. For example the available referencing and tools are developed for one nation only, which more often that not being United States of America. Hence the effect of culture is unavoidable in background literature Program: EMBA Photocopying is prohibited. To be used within library premises Methodology: The study was quantitative in nature. Structured questionnaire was introduced to 96 respondents belonging to different nationalities. Questionnaire was given in physical form as well as online.
Link to Catalog Record
https://ils.iba.edu.pk/cgi-bin/koha/opac-detail.pl?biblionumber=55315
iRepository Citation
Siddiqui, S. (2020). Image of Pakistan - assessment, causes & implications (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/311
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