Image of Pakistan - assessment, causes & implications
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
MBA Executive Research Project
Country Assessment -- Pakistan | Evaluation -- Pakistan
This research was initially proposed to study the factors involved in building an image of a country. The research study also highlights some gaps that need to be filled for further authentic exploration. For example the available referencing and tools are developed for one nation only, which more often that not being United States of America. Hence the effect of culture is unavoidable in background literature Program: EMBA Photocopying is prohibited. To be used within library premises Methodology: The study was quantitative in nature. Structured questionnaire was introduced to 96 respondents belonging to different nationalities. Questionnaire was given in physical form as well as online.
Siddiqui, S. (2020). Image of Pakistan - assessment, causes & implications (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/311
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