Title

Consumption pattern of urban poor (Karachi) towards mobile phones [EMBA Project] /

Author

Fatima Soomro

Degree

Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award

Spring 2020

Project Type

MBA Executive Research Project

Access Type

Restricted Access

Keywords

Communication Technology, Telecommunication Services

Executive Summary

This study is analyzed consumption pattern of urban poor towards mobile phone/services in Karachi and tried to examine how poor or low income group take this device as luxury item or a necessity. Program: EMBA Photocopying is prohibited. To be used within library premises. Methodology note: The primary data collected through face-t-face interviews based on constructed questionnaire.

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