Consumption pattern of urban poor (Karachi) towards mobile phones [EMBA Project] /
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
MBA Executive Research Project
Communication Technology, Telecommunication Services
This study is analyzed consumption pattern of urban poor towards mobile phone/services in Karachi and tried to examine how poor or low income group take this device as luxury item or a necessity. Program: EMBA Photocopying is prohibited. To be used within library premises. Methodology note: The primary data collected through face-t-face interviews based on constructed questionnaire.
Soomro, F. (2020). Consumption pattern of urban poor (Karachi) towards mobile phones [EMBA Project] / (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/310
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