Feasibility study for an online fruit shop :


Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award

Spring 2020

Project Type

MBA Executive Research Project

Access Type

Restricted Access


: Digitization | Food Industry | Marketing -- Fruits -- Pakistam

Executive Summary

This research was conducted to develop a feasibility study of an online fruit shop. The idea of an online fruit shop was initially based on two factors. 1) Large and growing market of fruits and 2) Proliferation of online business i the neighboring countries and its potential in Pakistan. The proposed idea of online fruit business was based on the assumption that it would be possible to sell fruits online/ through an app as a profit. As the project progressed, it was established that Pakistan's market is still not ready for an online fruit shop. Program: EMBA Photocopying is prohibited. To be used within library premises Methodology: A survey of fruit prices was conducted at the super highway fruit market and major consumption centers in Karachi. Review of literature published on the Indian grocery retail landscape was conducted. Household income and expenditure survey published by Pakistan Bureau of Statistics was used to determine the market size of fruits in Pakistan.

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