Is branding differentiating factor for pharmaceuticals?
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
MBA Executive Research Project
Role of marketing Pharmaceutical industry-Pakistan
Objective of the study aimed to explore is branding differentiating factor for pharmaceuticals? Is branding have role in purchasing of medicines, do consumers feel influenced by branding of pharmaceuticals products? Program: EMBA Photocopying is prohibited. To be used within library premises. Methodology: Primary research is conducted to find out detailed point of view stakeholders involved in the study. Secondary research was done with the help of internet, related research articles & books, with a purpose to collect supporting data .
Iqtadar, A. (2020). Is branding differentiating factor for pharmaceuticals? (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/303
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