Is branding differentiating factor for pharmaceuticals?


Aisha Iqtadar


Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award

Spring 2020

Project Type

MBA Executive Research Project

Access Type

Restricted Access


Role of marketing Pharmaceutical industry-Pakistan

Executive Summary

Objective of the study aimed to explore is branding differentiating factor for pharmaceuticals? Is branding have role in purchasing of medicines, do consumers feel influenced by branding of pharmaceuticals products? Program: EMBA Photocopying is prohibited. To be used within library premises. Methodology: Primary research is conducted to find out detailed point of view stakeholders involved in the study. Secondary research was done with the help of internet, related research articles & books, with a purpose to collect supporting data .

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