Title

Research study on mango exports from Pakistan

Author

Faheem Akhtar

Degree

Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award

Spring 2020

Project Type

MBA Executive Research Project

Access Type

Restricted Access

Keywords

Export marketing challenges, Top mango exporter companies, Pakistani mangoes types

Executive Summary

The project addresses the problem that Pakistan is among the top 10 countries as far as yearly production of mangoes, however, it contributes only approximate 3% of the total mango exports of the world. Methodology: Research method is survey questionnaire with sample size of 200 respondents (online) with target population of demographic diversity.

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