Title
Consumer preferences for FMCG dairy products
Degree
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
Spring 2020
Project Type
MBA Executive Research Project
Access Type
Restricted Access
Keywords
Consumer buying behaviors, Packaging, Marketing
Executive Summary
This report was developed in order to get a greater insight into the decision making process of the consumers when choosing a dairy brand.
Link to Catalog Record
https://ils.iba.edu.pk/cgi-bin/koha/opac-detail.pl?biblionumber=55216
iRepository Citation
Siddiqui, F. A. (2020). Consumer preferences for FMCG dairy products (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/278
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