Title

Consumer preferences for FMCG dairy products

Degree

Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award

Spring 2020

Project Type

MBA Executive Research Project

Access Type

Restricted Access

Keywords

Consumer buying behaviors, Packaging, Marketing

Executive Summary

This report was developed in order to get a greater insight into the decision making process of the consumers when choosing a dairy brand.

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