Consumer preferences for FMCG dairy products
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
MBA Executive Research Project
Consumer buying behaviors, Packaging, Marketing
This report was developed in order to get a greater insight into the decision making process of the consumers when choosing a dairy brand.
Siddiqui, F. A. (2020). Consumer preferences for FMCG dairy products (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/278
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