Title

Taking Pureit to the masses

Degree

Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award

Spring 2020

Project Type

MBA Executive Research Project

Access Type

Restricted Access

Keywords

Water purification device, Technology, Drinking water -- Pakistan

Executive Summary

This report provides an analysis and evaluation of the opportunities and challenges of mass purification of water using PUREIT (Unilever's water purification device) in order to develop a business stream that will position the brand as the premier purifier for safe drinking water in country. Methodology: The project was conducted utilizing a dual strategy involving two facets of research, literature review followed by qualitative research.

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