Taking Pureit to the masses
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
MBA Executive Research Project
Water purification device, Technology, Drinking water -- Pakistan
This report provides an analysis and evaluation of the opportunities and challenges of mass purification of water using PUREIT (Unilever's water purification device) in order to develop a business stream that will position the brand as the premier purifier for safe drinking water in country. Methodology: The project was conducted utilizing a dual strategy involving two facets of research, literature review followed by qualitative research.
Talib, H. A. (2020). Taking Pureit to the masses (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/275
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