Taking Pureit to the masses


Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award

Spring 2020

Project Type

MBA Executive Research Project

Access Type

Restricted Access


Water purification device, Technology, Drinking water -- Pakistan

Executive Summary

This report provides an analysis and evaluation of the opportunities and challenges of mass purification of water using PUREIT (Unilever's water purification device) in order to develop a business stream that will position the brand as the premier purifier for safe drinking water in country. Methodology: The project was conducted utilizing a dual strategy involving two facets of research, literature review followed by qualitative research.

This document is currently not available here.

The full text of this document is only accessible to authorized users.