Title
Feasibility study for manufacturing of dry-type transformer in Pakistan
Degree
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
Spring 2020
Project Type
MBA Executive Research Project
Access Type
Restricted Access
Keywords
Power Transformers, Electrical Network Pakistan, Technology
Executive Summary
The objective of this research is based on consumer behavior, return on investment, market research, price level, cost rationalization and finally customer feedback. For Pakistan the model that is opted for this research is five stages model of the consumer buying process which is based on problem recognition information search, evaluation of alternatives purchase decision and finally post purchase behavior. The objective of this research is to study the potential business opportunities in Pakistan and evaluate the market size of the product. Methodology: Survey document was prepared on Google Docs. The questionnaire was sent to the respondents via their personal and official emails. Convenient sampling was used to identify and generate the audience. First level contacts were interviewed personally or requested to fill survey.
Link to Catalog Record
https://ils.iba.edu.pk/cgi-bin/koha/opac-detail.pl?biblionumber=55305
iRepository Citation
Haqqi, S. B. (2020). Feasibility study for manufacturing of dry-type transformer in Pakistan (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/273
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