Feasibility study for manufacturing of dry-type transformer in Pakistan


Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award

Spring 2020

Project Type

MBA Executive Research Project

Access Type

Restricted Access


Power Transformers, Electrical Network Pakistan, Technology

Executive Summary

The objective of this research is based on consumer behavior, return on investment, market research, price level, cost rationalization and finally customer feedback. For Pakistan the model that is opted for this research is five stages model of the consumer buying process which is based on problem recognition information search, evaluation of alternatives purchase decision and finally post purchase behavior. The objective of this research is to study the potential business opportunities in Pakistan and evaluate the market size of the product. Methodology: Survey document was prepared on Google Docs. The questionnaire was sent to the respondents via their personal and official emails. Convenient sampling was used to identify and generate the audience. First level contacts were interviewed personally or requested to fill survey.

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