Impact of smartphones on society
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
MBA Executive Research Project
Telecommunication, Mobile industry Social behavior
The research sets to study the theories and studies on social behavior and media and how smartphone usage affects the user habits, behavior, interactions, dependency towards the smartphones, co-present situations and social norms. The research findings indicate that the smartphone capabilities and expectancy of constant availability can create an addiction which leads to excessive use of the handheld device.Research shows that the smartphone's capabilities of convenience are also giving birth to a rather negative social tendency and that the constant availability can increase the daily level of stress. Methodology: The research was conducted in form of online survey.
Qayyum, M. M. (2020). Impact of smartphones on society (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/264
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