Evaluation of smartphone market & consumer preferences:
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
MBA Executive Research Project
Smartphone Market Karachi, Marketing, Brand & Branding
The research is limited to Karachi based smartphone market, smartphone consumer and then targeted different brands of smartphones competing in highly competitive market in order to understand the current and future aspects. The research is to highlight the facts and current trends of the ongoing smartphone markets so that future business in said markets can be analyzed and needs of consumers can be assessed. The research will help various brands competing in the market to redesign their strategies and introduce devices/products which can facilitate consumers and can earn better margins by getting more share in the market. Methodology: The project was executed through qualitative and quantitative research. One focus group was conducted by inviting young consumers of smartphone. Personal interviews were also conducted from the staff of different brands of smartphones. Data w.r.t consumer preferences was also collected through survey on Facebook and mall intercept.
Siddiquie, F. A. (2020). Evaluation of smartphone market & consumer preferences: (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/263
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