Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
MBA Executive Research Project
Smartphones demand is rising day by day along with tough competition globally. The volume of mobile phone sold in 2015 is approximately 2.07 Billion out of which 1.47 Billion phones are smartphones and 0.67 Billion are 4G enabled highly advanced smartphones. In Pakistan, smartphone markets are progressing with tremendous growth after the launch of 3G and 4G enabled services by the telecom companies since Apr 2014. The consumers are rapidly shifting from feature mobile phones to smartphones, the benefits related to the technology and business linked with primary smartphone markets like accessories, software industry and marketing industry etc, are some of the key factors which need to be studied to find out the new ways of business, its problematic areas and their solutions.
Siddiquie, F. A. (2015). Evaluation of smartphone market & consumer preferences: (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/263
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