Reasons for low health insurance penetration in the country


Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award

Spring 2020

Project Type

MBA Executive Research Project

Access Type

Restricted Access


Health Insurance Insurance Industry -- Pakistan, Finance

Executive Summary

This research is specifically related to the health insurance segment of the insurance market. This research has been conducted to find out the reasons for low insurance penetration in the health insurance business segment. Trough this the major players of the insurance industry will have an idea about the reasons for low health insurance penetration in the country and where to focus on and increase health insurance penetration among the urban population of the country to enhance their growth . Methodology: The method of collecting information is through the questionnaire. The research is both exploratory and conclusive. In depth interview from industry expert was conducted to get a corporate insight.

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