Building rural market share
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
MBA Executive Research Project
Brands & branding, Rural market, Products
The project aims to build a rural sales model that would enable and empower consumers to have wider access to Unilever's products, whilst also helping to build skills and income levels in rural areas through livelihood generation.The report provides an analysis and evaluation of the opportunities and challenges for creating rural market share for Unilever in Pakistan. Methodology: The project was conducted utilizing a dual strategy involving two facets of research, literature review followed by qualitative and quantitative research.
Talib, H. A. (2020). Building rural market share (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/253
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