Title
Building rural market share
Degree
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
Spring 2020
Project Type
MBA Executive Research Project
Access Type
Restricted Access
Keywords
Brands & branding, Rural market, Products
Executive Summary
The project aims to build a rural sales model that would enable and empower consumers to have wider access to Unilever's products, whilst also helping to build skills and income levels in rural areas through livelihood generation.The report provides an analysis and evaluation of the opportunities and challenges for creating rural market share for Unilever in Pakistan. Methodology: The project was conducted utilizing a dual strategy involving two facets of research, literature review followed by qualitative and quantitative research.
Link to Catalog Record
https://ils.iba.edu.pk/cgi-bin/koha/opac-detail.pl?biblionumber=55323
iRepository Citation
Talib, H. A. (2020). Building rural market share (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/253
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