Title
Current marketing practices in Pakistan pharmaceutical industry and physicians prescriptions behavior
Degree
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
Spring 2020
Project Type
MBA Executive Research Project
Access Type
Restricted Access
Keywords
Pharmaceutical industry, Marketing
Executive Summary
This research focuses open the strategies and marketing tools used by pharmaceutical companies. The research also gives an insight about the process used by the national and multinational pharmaceutical companies.
Link to Catalog Record
https://ils.iba.edu.pk/cgi-bin/koha/opac-detail.pl?biblionumber=55250
iRepository Citation
Sheikh, S. (2020). Current marketing practices in Pakistan pharmaceutical industry and physicians prescriptions behavior (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/251
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