Current marketing practices in Pakistan pharmaceutical industry and physicians prescriptions behavior
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
MBA Executive Research Project
Pharmaceutical industry, Marketing
This research focuses open the strategies and marketing tools used by pharmaceutical companies. The research also gives an insight about the process used by the national and multinational pharmaceutical companies.
Sheikh, S. (2020). Current marketing practices in Pakistan pharmaceutical industry and physicians prescriptions behavior (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/251
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