Title

Current marketing practices in Pakistan pharmaceutical industry and physicians prescriptions behavior

Author

Salman Sheikh

Degree

Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award

Spring 2020

Project Type

MBA Executive Research Project

Access Type

Restricted Access

Keywords

Pharmaceutical industry, Marketing

Executive Summary

This research focuses open the strategies and marketing tools used by pharmaceutical companies. The research also gives an insight about the process used by the national and multinational pharmaceutical companies.

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