Skin tone wars and media's aid in flourishing it
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
MBA Executive Research Project
Racism, Color complex, Society
This report encompasses the mindset of subcontinent as well as the perception of skin color globally. Why fair is thought to be a superior race while tan/wheat-ish/balck tales the secondary category. To aid this mind set, media has also played a very significant role. With the help of their several ad campaigns it has hammered in our heads the idea of white knight vs black demon meaning white would always be good, whereas black would always be a curse which inturn has created a lot of problems i the society starting from cosmetics creating skin problems to more severe like slight wheatish girls being marketed and black and unsuitable for marriages.
Saleem, S. A. (2020). Skin tone wars and media's aid in flourishing it (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/229
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